Make This Your Homepage   •   Bookmark Us   •   Download our Toolbar  
India Education Diary : Eden of Education
HomeAdmissionEdu PolicyScholarshipExamNotificationsCompetitionsExam ResultsEdu Jobs
SEARCH

FICCI-KPMG report on Indian Media & Entertainment Industry sector outlook released; estimates industry size to reach Rs. 1.66 Trillion
Wednesday, March 13, 2013
  Related News
IIMB Hosts Anusmaran 2015
Thursday, May 21, 2015
Bengaluru: Anusmaran 2015, the flagship Alumni event of Indian Institute of Management Bangalore (IIMB), organized today, witnessed the Institute's alumni from across batches and courses coming together.
Unleash your unlimited potential with Success Guru AK Mishra's mesmerizing talk session on Take Charge of Life on 10th May 2015
Wednesday, April 29, 2015
Gurgaon : AK Mishra’s Art of Success is going to organize a life transforming seminar for the first time in Gurgaon on the foremost topic of his foundation course “Take Charge of Life” on 10th May’ 2015, at Westin Hotel, Gurgaon at an introductory price of 3000Rs.
Unique HR meet organised by Aakriti Nature Cure Centre in lap of Nature
Friday, April 17, 2015
Delhi:  Aakriti Nature Cure Centre, organized an HR meet on the topic of ‘Healthy Employee leads to healthy profits’.
DLF Foundation takes a step ahead for a 'Swachh' & 'Swasth' Bharat
Friday, April 03, 2015
Gurgaon: Assistant Deputy Commissioner of Gurgaon inaugurated a Water Purification Unit at Hasanpur Village along with a Solid Waste Management Unit in Darbaripur Village.
Jindal University conducts Track II Dialogue on India and Israel
Tuesday, March 31, 2015
New Delhi: Jindal School of International Affairs (JSIA), Interdisciplinary Center (IDC) Herzliya, Israel and The Indian Council of World Affairs (ICWA) together organized a workshop titled India-Israel Track II Dialogue.


Report by India Education bureau, Mumbai: India’s media and entertainment industry has great potential to herald a new era of economic expansion, with the sector poised to double in size by 2017 and aid job creation by removing key challenges including stifled freedom of expression, Uday Shankar, Chairman of FICCI’s Media & Entertainment Committee, said at the inaugural session of the annual FICCI FRAMES conclave.

Delivering the theme address at the conclave, the foremost business gathering in the media and entertainment sector that brings the industry and policy makers on a single platform, Mr. Shankar said efforts to curb free speech in a robust democracy like India is one of the biggest challenges that can potentially derail the industry from its trajectory.

“When Satyamev Jayate points to weaknesses in the medical system, doctors are offended. When Jolly LLB creates a courtroom satire, lawyers are offended. Even when a precocious teenager posts a comment on Facebook, some people start baying for her blood,” Mr. Shankar said. “What is interesting to me is that we all agree that the role of media is to question the status quo. But with the right to question must come the right to provoke and the right to offend.”The conclave, over the course of next three days, will deliberate on this year’s theme of media & entertainment industry’s aspiration of “Engaging a Billion Consumers”. 

''This industry is an economic enterprise like the best of them and is capable of creating employment and wealth much faster than most other sectors and with the ability to be a force multiplier, like it is in most countries,” Mr. Shankar said, adding that the $15-billion industry employs as many as six million people. 

“In business and creative terms, the Indian media and entertainment sector still remains much smaller than it should be in a country of 1.2 billion people,” said Mr. Shankar, who is also the CEO of Star India, said. “Our collective and individual ambitions should be taking wings around this big opportunity.” 

Commenting on the other challenges that need to be overcome to unlock this growth potential, Mr Shankar said: ``The lens often used to look at this industry is largely one of glamour and propaganda and the biggest debate is on how to control and contain it. As a result, the growth of M&E has not been supported by policy and regulatory initiatives.”“Why would you not nourish an industry which has the potential to become a huge employer? Why would you not fuel an industry that can grow with more policy support than resource support?” he asked, referring to the government’s decision to double customs duty on import of set-top boxes in its budget for the next financial year.
Dr. Soon Tae Park South Korea’s Vice Minister, Andy Bird Chairman of Walt Disney International, Ms. Naina Lal Kidwai, President FICCI shared the dias with Mr. Uday Shankar at the inaugural session of FICCI FRAMES that was moderated by acclaimed filmmaker and Co-Chair of FICCI’s M&E committee Karan Johar.

Pointing out the lack of reliable data on audience measurement across verticals of the media and entertainment sector, Mr. Shankar also emphasised on the need for the industry to set its house in order.

“Numbers are supposed to be the foundations of rational business decisions but how can we make decisions when professionals in the business of numbers can’t get their numbers straight?” he said. “The lack of reliable data is not limited to TAM. In fact, as a TV executive, I am surprised sometimes how I am even able to function. I do not know enough about my viewers – in fact I don’t even know how many of them are there. There are 140 million cable and satellite homes but the measured universe is 62 million households. The country’s premier media agencies can’t even seem to agree on a fact as basic as the size of the advertising market.”

Emphasising that the industry is facing an imminent talent crunch, Mr. Shankar said: “We hide under the pretense of creativity and have convinced ourselves that creativity gives us the license to be informal and chaotic. It is this informality and chaos that has seeped into our approach to spotting and grooming talent. This is dangerous. We must realize that discipline and formality are not antithetical to creativity  and if anything they are necessary ingredients to fostering the creative process.”

The theme addressed was followed by the release of FICCI and KPMG’s joint report on the media and entertainment sector. The report estimates the industry to grow 11.8 per cent to INR917 billion this year from INR820 billion in 2012, aided by digitisation, growing regional media and the upcoming elections. FICCI-KPMG report expects the media & entertainment industry to grow at a steep pace and touch  INR1.66 trillion in size by 2017.
 
Email Story   Feedback   Print Story

 
Admission Notifications
GET LATEST ADMISSION NOTIFICATION
Ph.D Registration @ MG University
M.Sc.(RP) at Calicut University
Tamil Nadu - B.S.M.S./ B.A.M.S.//B.H.M.S admission
Indian Institute of Management Kozhikode announced the launch of the 8th batch of EPGP
School of Chemical Engineering and Advanced Materials Scholarship
Admission Alert for TERI University
The LNM Institute of Information Technology (LNMIIT) invite applications for B. Tech. programme 2015-16

 
Exam/Test Alert
GET LATEST EXAM/TEST ALERT
SBVU PG Ent. Test 2015
Bridge Program at NIFT: Apply by Oct 10
IUCAA-NCRA Admission Test (INAT-2014)
Combined Med Services Exam 2014
DNB PDCET July 2014: Exam on June 18
PGDRDM at NIRD: Entrance Test on June 1
Combined Defence Services Examination (I) 2014 on February 9


Advertisement

  Press Release
Xanax effects
Resort casino


 
Type of studies Edu Bodies Career Options/counseling Exam result/alert Others
  Medical
  Engineering
  Computer
  Law
  Humanities
  Statutory Bodies
  IIMs
IITs IITs
  Universities
  Boarding school
  Career Options
  Career Counselling
  Coaching
  Interview tips
  Resume Making
  Scholarship
  Exam result
  Exam Alert
  Admission
  Notifications
  Top colleges
  Top universities
  Kids Corner
  Schools
  Tender
IndiaEducationDiary Search

India Education Diary | Admission | Edu Tender | Scholarship | Exam | Notifications | Competitions | Exam Results | Edu Jobs
| About Us | Mission | Advertise with us | Contact Us | Feed Back |
2006-07 All rights reserved worldwide by www.indiaeducationdiary.com
India Education Diary