New Delhi : In honor of Mary Kay Inc.’s 49th anniversary, Mary Kay (one of the largest direct sellers of skin care and color cosmetics in the world) launches ‘The Mary Kay Way’. A Book packed with timeless and proven business principles that Mary Kay Ash used as the guiding philosophies for her global cosmetics company.

Speaking at the launch event, Hina Nagarajan, Country Manager Mary Kay Cosmetics India said, “At Mary Kay, we refer to this book as a bible and get inspired by it. I have read this book many times over and every time I get to learn something new. I am confident that it would be a guiding force for all of us here.” Arguably one of the greatest female entrepreneurs in history, Mary Kay’s story is a popular tale of extraordinary achievement: started in a storefront in Dallas, Mary Kay Inc. has grown into a billion dollar empire worldwide. Her pink Cadillac program that began in the U.S. nearly 44 years ago is still an illustrious symbol of the individual success of each independent sales force member. But her influence reaches much further than that. Mary Kay ensured that generations could benefit from her wisdom and advice, and be inspired by her message by writing a business book from a woman’s perspective. Originally published in 1984 under the title “Mary Kay on People Management,” the title has been out of print for 10 years.
John Wiley and Sons is pleased to publish this book under the new title—THE MARY KAY WAY
THE MARY KAY WAY describes simple but effective core business principles including:

Praise People to Success.
Each of us craves to be recognized and feel important. Let people know that you appreciate their performance and they will respond by doing even better. Recognition is the most powerful of all motivating techniques.
Develop People from Within.
The best-run companies develop their own managers from within – rarely do they seek outsiders. In fact, it’s a sign of weakness when a company goes outside too often for management personnel. The morale of the company is likely to suffer. People may begin to think that whatever they do, it won’t be enough to get the position they want.
 Don’t Rest on Your Laurels.
Every person should have a lifetime self-improvement program. In today’s fast-paced world, you can’t stand still. You either go forward or find yourself behind the rest.
 Be a Risk Taker.
Encourage people to take risks, but don’t come down too hard if they fail.  If you do, they’ll stop sticking their necks out to share a bright idea.
Mary Kay’s goal in 1963 to build an organization dedicated to giving women unlimited opportunities for success. She considered caring and kindness to be the building blocks of a highly motivated workforce—and the forty-nine year success story that is Mary Kay has proven her right. One of the most unique aspects of her philosophy is that it was guided by the Golden Rule—“Do unto others as we would have others do unto us”.